ABOUT AMPLIFY MUSIC

amplify-music.com, the innovative mp3 music platform for musicians who have not signed up to a label, is going online.
We have developed a new conceptual approach that enables people who make music to market their songs without a need for the conventional distribution channels offered by the music industry.

Musicians can upload their own music for sale. Downloading a song costs 0.25 euro, with 0.10 euro of that going to the musicians. The site currently functions in 4 languages and 5 currencies. A range of recommendation and search mechanisms help users find the music they like quickly.

Why are we doing it?

The music industry is in the throes of a crisis. Poor operating results and a slump in sales are blamed on piracy and illegal exchanges of music on the internet. Less is said about the creeping sameness that dilutes musical diversity or about the exaggerated promotion expenditures that in many cases neither create long-term prospects for the artists nor ensure high standards of music.

amplify-music.com is a response to this sell-out. amplify-music.com is designed as a platform for artists who do not expect to earn money through a label. The idea is to help small bands and unknown musicians to develop artistically and survive more easily thanks to efficient pricing and worldwide distribution via the internet.

How will that work?

Hardly any musicians, regardless of where they come from, can live off their music. Selling music through an independent label rarely proves profitable. Too much money gets caught up in administration, distribution and the retail trade. Not enough reaches the artist.
And yet there is an audience out there open to receiving music off the beaten track. But the music industry frequently shies away from the commercial risk that artistic creativity entails.

The internet can offer any musician a large audience and thus a multitude of potential buyers. Music lovers, for their part, stand to gain fast and almost unlimited access to music of every kind. Up until now, however, there has not been a platform to bring the two groups together all over the globe so conveniently that everyone benefits.

amplify-music.com is such a platform.
In four languages, users can search worldwide for musicians to meet their taste following a wide range of criteria. Before downloading a purchase, they can sample the quality of the music by audio stream.

amplify-music.com will appeal to musicians and downloaders because of its efficient marketing format. Musicians receive over a third of the proceeds from their music, which is many times more than they usually see. At the same time, low prices and a vote-driven chart system will motivate users to purchase tracks legally and help their favourite music to survive.

How much does it cost?

Price is definitely a factor in the sale of music. Not without reason, people are responding cautiously to commercial music downloads, particularly since inbuilt anti-piracy tags prove an unnecessary nuisance after downloading. amplify-music.com offers each download for 0.25 euros, of which 0.10 euros are paid to the artist. There are no copy protection devices. And ten songs, the size of a conventional album, can be downloaded for 2.50 euros.

The number of downloads determines the chart position of the songs and the trends are displayed, which might serve as a handy guide for people browsing around the website.

How does the downloader benefit?

For one thing, amplify-music.com is committed to the unlimited diversity of music. We want to offer the whole spectrum from, say, low-fi pop to jazz or from hip hop to techno.

Apart from that, this music would be difficult to obtain if it is not being distributed directly by the musicians. This way a Greek rap fan will find it just as easy to follow what is happening in the American or Spanish scene, without relying on media fashions.

Why should musicians take part?

Apart from the high-convenience approach to selling their music, performers also benefit from complete freedom of creativity. amplify-music.com will not reject any song on artistic grounds, because it is the listeners who will determine its success.

Finally, ampify-music.com is an opportunity for musicians to present their work to an international audience. Instead of spending a lot of time and money knocking on doors, they can build a fan community beyond their own region. This in turn will make the most successful ones attractive to the indie labels.

amplify-music.com thus offers a music marketing concept that functions without the big producers. This concept protects musical diversity and freedom of creativity – for the sake of music makers and music lovers alike. What is more, by rewarding the artists financially amplify-music.com is helping to ensure a future for musical creativity.